Molten is moving in a new direction - one fueled by the will to grow our own brands, to deepen our own sales network, and to strengthen our position as the world's leading ball and sports equipment manufacturer.
And now, guided by the Molten brand statement, For the real game, we continue to combine innovative technology and superior craftsmanship to make products of impeccable quality. We also firmly believe that realizing our commitment to the real game will help grow the sports industry as a whole.
Molten's brand statement, For the real game, encapsulates what we hope to accomplish through our products and activities. It's a testament to our conviction that the real game happens only when impeccable balls and sports equipment enable athletes to realize their full potential and maximize performance.
Molten's brand platform is a clear expression of our vision, our mission, and our values.
The brand platform is the foundation and guide for all of our activities, so all employees should be familiar with it.
The game becomes real only when athletes reach their full potential and push performance to the limit.
To produce and perfect sports equipment that allows athletes to fully realize their potential.
As part of Molten's commitment to the real game, we're improving both the technical excellence underlying our products and our marketing support. By envisioning brand and product as two sides of the same coin, we're pushing our business into new and innovative territory. For example, Molten has developed technology brands like ACENTEC to use in product brands like the VANTAGGIO soccer ball. And by sending the message that we stand For the real game in all aspects of our sports business, we are building a reputation for superior technology and marketing, thus increasing our presence in the marketplace.
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